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Marketing Management Courses

Marketing is the management process responsible for identifying, anticipating and satisfying customer needs profitably. Marketing management, and establishing a marketing orientated organisation with the emphasis on the customer, is a core component in an organisations success.

CSBM’s marketing programme deals with the real world applications of marketing to make an immediate impact on business. Whilst most academic qualifications dwell on theory and examples, this CSBM programme breaks down the barriers between theory and practice and is packed with real world examples and projects.

At CSBM we pride ourselves on the fact that unlike other programmes, ours looks at the wider considerations such as environments, markets and processes; and how all these work together to contribute to organisational success. This course, like all CSBM courses has been designed with the outcome in mind. Namely a job. After your 18 month course with CSBM you will be able to enrol directly onto the final year of numerous university programmes.

Modules Covered

(Click on the name for more information)


Unit 1: Business Environment

Businesses operate in an environment shaped by the government, competitors, consumers, suppliers and international factors. You will learn that some influences on the business environment are direct and very easy to understand but others are less clear, perhaps coming from the international arena and sometimes with only a peripheral impact on the national business environment. The aim of this unit is to provide learners with an understanding of theses influences as well as different organisations, the influence of stakeholders and the relationship between businesses and the local, national and global environments.

Unit 2: Managing Financial Resources and Decisions

The unit will provide you with an understanding of where and how to access sources of finance for a business, and the skills to use financial information for decision making. It is designed to give you a broad understanding of: the sources and availability of finance for a business organisation and how financial information is recorded and how to use this information to make pricing, investment, planning and budgeting decisions for example in planning and budgeting.

Unit 3: Organisations And Behaviour

This unit focuses on the behaviour of individuals and groups within organisations. It explores the links between the structure and culture of organisations and how these interact and influence the behaviour of the workforce. By providing you with an understanding of individual and group behaviour in organisations, you will be able to appreciate the key factors which contribute to motivating the workforce at all levels of the organisation.

Unit 4: Marketing Principles

This unit will provide you with understanding and skills relating to the fundamental concepts and principles that underpin the marketing process. The unit starts by looking at the definitions of marketing and what is meant by a marketing orientation and the marketing process. Next, you will consider the use of environmental analysis in marketing and carry out your own analyses at both the macro and micro levels. You will also investigate the importance of market segmentation, targeting and positioning.

Unit 5: Aspects Of Contract And Negligence For Business

The aim of this unit is to provide you with an understanding of aspects of the law of contract and tort and the skill to apply them, particularly in business situations. You are encouraged to explore the content of agreements and then develop skills relating to the practical application of business contracts: including offer, acceptance, intention, consideration and capacity. Lastly, the unit will enable learners to understand how the law of tort differs from the law of contract and examine issues of liability in negligence relating to business and how to avoid it.

Unit 6: Business Decision Making

In business, good decision making requires the effective use and analysis of information. This unit gives you the opportunity to examine a variety of sources and develop techniques in relation to four aspects of information: data gathering; data storage; developing the tools available to create useful information and presentation of that information.

Unit 7: Business Strategy

One of the aims of this unit is to build on your existing knowledge of the basic tools of business analysis and draw it together so that you think strategically. You will be introduced to further analysis tools needed for the process of strategic planning. You will be able to explain the significance of stakeholder analysis and carry out an environmental and organisational audit of a given organisation. You will learn how to apply strategic positioning techniques to the analysis of a given organisation and prepare a strategic plan based on previous analysis and evaluating possible alternative strategies. Finally, you will compare the roles and responsibilities for strategy implementation and evaluate resource requirements for the implementation of a new strategy for a given organisation.

Unit 9: Marketing Intelligence

This unit seeks to combine a sound theoretical framework with the development of useful business skills. Its aim is to enable learners to understand the purchase decision-making process and how marketing research techniques are used to contribute to the development of marketing plans. It explores buyer behaviour and how this is influenced by a range of factors and situations. You will explore the marketing research process and assess the importance of different types of information. The approach is practical and learners will learn how to prepare and present a research proposal, assess the reliability of market research findings, and use secondary sources of data.

Unit 10: Advertising And Promotion In Business

The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business world. As you progress through the unit, you will build up your understanding of advertising and promotion, which they can use to plan an integrated promotional strategy for a business or product. The aim of this unit is to provide learners with the understanding and skills for using advertising, promotion and marketing communications effectively. This will be put into practice by planning an integrated promotional strategy. You will explore the marketing communications industry and how it operates. They will also develop some knowledge of how the industry is regulated to protect consumers. On completion of this unit, you will be able to plan an integrated promotional strategy for a business or product which will include budget formulation, creative and media selection, and how to measure the effectiveness of their plan.

Unit 11: Marketing Planning

Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. This unit is to provide you with the understanding and skills to develop marketing plans that meet marketing objectives, and meet the needs of the target market. Without planning, marketing activity can be inappropriate and waste resources and opportunities. This unit introduces you to different ways of looking at how internal and external factors can influence marketing planning for an organisation, in order to build up a picture of the marketplace. You will gain an understanding of the main barriers to marketing planning, the effects of barriers, and how these can be avoided or overcome.

Unit 12: Sales Planning And Operations

The aim of this unit is to provide you with an understanding of sales planning, sales management, and the selling process, which can be applied in different markets and environments. Selling is a key part of any successful business, and most people will find that they need to use sales skills at some point in their working life – if only to persuade or win an argument. For anyone who is interested in sales as a professional career it pays to understand the basics of selling. This unit will introduce you to the theory of selling and sales planning, and give you the opportunity to put your personal selling skills into practice.

Unit 13: Human Resource Management

Staff must make a valued contribution to the work of the organisation. Eventually they will leave, more often than not because they find alternative employment or retire. Occasionally, however, employment has to be terminated. This unit considers how human resource management deals with these aspects of working. However, the focus of human resource management has moved beyond personnel management towards a more proactive approach that, in addition to the traditional roles associated with staff management, also considers how to get the best people and the best out of people so that they work in roles and ways that are closely aligned to organisational objectives.

Unit 14: Project Management For Business

The aim of this unit is to provide the learner with understanding and skills relating to project management principles, methodologies, tools and techniques that are used in business. You will develop an understanding of what constitutes a project and the role of a project manager. You will develop the skills needed to plan the activities required to carry out the project, including how to set up a project, how to control and execute a project, and how to carry out project reviews.


Personal And Professional Development

This unit will help you become an effective and confident self-directed employee: confident in managing own personal and professional skills to achieve personal and career goals. It is designed to enable you to assess and develop a range of professional and personal skills in order to promote future personal and career development. It also aims to develop your ability to organise, manage and practise a range of approaches to improve your performance as self-directed learners in preparation for work or further career development. The unit emphasises the needs of the individual but within the context of how the development of self-management corresponds with effective team management in meeting objectives.

Project Design Implementation and Evaluation

This unit is designed to develop your skills of independent enquiry by undertaking a sustained investigation of direct relevance to your vocational, academic and professional development. It requires you to select, plan, implement and evaluate a project and finally present the outcomes, in terms of the process and the product of the project. This can also be done as a group project and each member of the team must be clear about their responsibilities at the start of the project and supervisors must ensure that everyone is accountable for each aspect of the work and makes a contribution to the end result. You must work under the supervision of programme tutors or work-based managers.

E-Business Operations

An e-business infrastructure comprises a large number of business processes that are exposed through web and electronic services. E-business operations concern how technologies are used to manage the procurement of products/services supply and transport, handling of goods and the fulfilment function. This area of study is subject to rapid rates of change with an immense array of continually developing technology converging and impacting on how e-businesses operate. This unit will provide you with an understanding of e-business operations so you can develop the skill to use internet and electronic processes for supply chain activities and other business applications. It will allow you to develop learner understanding and skills in the complex processes and transactions which support e-business operations.

Work-Based Experience

This unit aims to enable you to experience the scope and depth of learning which may take place in a work-based context by planning, monitoring and evaluating the work experience. To fulfil the learning outcomes of this unit, you must undertake work whilst in the UK.

Entry Requirements

  • Minimum age, 18 years old
  • Full secondary education. NQF 3
  • English proficiency: PTE 51 (minimum: Listening 51, Reading 51, Speaking 51, Writing 51) or equivalent, IELTS 5.5 (minimum: Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5) or equivalent, TOEFL 87 (minimum: Reading 22, Writing 21, Listening 21, Speaking 23) or equivalent
  • Mature students (over 21) are accepted, subject to professional references

Course Structure

  • Pathways: Management and Business
  • Work Experience Element – (optional 3 months Full-time or 6 months Part-time)
  • Option of Overseas work experience.
  • Enter the Bachelor Degree of your choice upon completion of all 4 Terms.

Course Outcomes

Students that take up all optional extras in this course, including work experience and the degree year will come out of the course with Dual Qualifications; an academic degree and a professional qualification, 6 months work experience, and be finished before their counterparts in University. What more can you ask for?

University Year

Students who complete all of the above units become eligible to enter direct into the third year of university. Some options are presented below, however, if you seek a university programme that is not listed below, then please get in contact with CSBM to discuss the possibilities.

Bournemouth University

BA (Hons) International Business Communication

Bradford College

BA (Hons) Marketing and Sales

Coventry University

BA (Hons) International Marketing

University of Greenwich

BA (Hons) Marketing
BA (Hons) Business with Marketing
BA (Hons) Business with Marketing Communications

Oxford Brookes University

BA (Hons) Business & Marketing Management

Sheffield Hallam University

BSc (Hons) Events Management

Southampton Solent University

BA (Hons) Promotional Media
BA (Hons) Business and Marketing


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