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Professional Post-Graduate Qualification

BTEC Level 7 (EDiSMAL) Extended Diploma in Strategic Management and Leadership are designed to provide focused and specialist vocational short courses, linked to professional body requirements and National Occupational Standards where appropriate, with a clear work-related emphasis. The qualifications provide short vocational programmes of study that meet the individual needs of learners. There is a strong emphasis on practical skills development alongside the development of requisite knowledge and understanding in the sector. They are particularly suitable for more mature learners who wish to follow a short programme of study that is directly related to their work experience or to an aspect of employment that they wish to move into in due course. On successful completion of these qualifications, national recognition by employers enables learners to progress into or within employment and/or continue their study in the vocational area.

Modules Covered

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Unit 1: DEVELOPING STRATEGIC MANAGEMENT AND LEADERSHIP SKILLS

The main aim of this unit is to investigate how current thinking on leadership influences an organisation’s planning to meet current and future leadership requirements. You will gain an insight into the current thinking on leadership from an organisational perspective and you will examine the links between strategic management and leadership, particularly the skills a leader needs to support organisational direction. Applying management and leadership theories and models to specific situations will enable you to assess their impact on organisational strategy. Finally, this unit will enable you to research a range of management and leadership development methods and evaluate their in meeting the skills requirements for effective leadership.

Unit 2: PROFESSIONAL DEVELOPMENT FOR STRATEGIC MANAGERS

This unit provides you with the methods and techniques to assess the development of your own skills to support the achievement of strategic direction. This unit is designed to enable you to take responsibility for your learning and development needs to gain the personal and professional skills needed to support the strategic direction of an organisation. You can achieve this through analysing your current skills and preparing and implementing a personal development plan. You will then conduct a skills audit to evaluate the strategic skills you need to meet current and future leadership requirements and then use it to identify your preferred learning style.

Unit 3: STRATEGIC CHANGE MANAGEMENT

Alvin Toffler’s famous comment ‘There is only one constant today and that is change’ was made some decades ago, but now change itself is changing at a fast rate. The phenomenal pace of change in countries such as China and India is impacting on older, established economies in the western world. With such change comes uncertainty and insecurity. Organisations, even those in the public sector where ‘steady state’ was ever the watchword, can no longer sit back. All organisations are being increasingly challenged by change. Consequently, they need to understand the issues that drive the need for change in their own organisations. This means that organisations need to have a proactive approach to strategic change management. You will develop an understanding of the models of strategic change and the role that stakeholders play in this process. You will then examine the need for change in a selected organisation and plan the implementation of a model for change.

Unit 4: STRATEGIC MARKETING MANAGEMENT

Marketing is at the core of business. Outperforming the competition requires solid marketing knowledge and precise marketing decision making. An organisation’s positioning, and the positioning of its products and services, depends on the formulation and implementation of intelligent and well-informed strategic marketing plans. Strategic marketing is a way of focusing an organisation’s energies and resources on a course of action that can lead to increased sales and dominance of a targeted market. A strategic marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements of marketing. It identifies an organisation’s strategic marketing goals, and explains how they will be achieved, ideally within a designated timeframe. Without a strategic marketing plan, organisations can waste resources, miss opportunities or, in a worse case scenario, threaten their own survival. Strategic marketing executives have up-to-date knowledge of competitive dynamics and know how to integrate marketing strategy into an overall business strategy.

Unit 5: STRATEGIC HUMAN RESOURCE MANAGEMENT

Strategic human resource management is concerned with the management of human resources in ways that support an organisation’s strategy and contribute to the achievement of organisational goals. It takes a long-term perspective on how human resources can be matched to organisational requirements and considers broader matters such as the quality and commitment of the human resource to an organisation. The structure and culture of organisations affects human resource management. The publication of lists of companies that are good employers indicates how structure and culture affect personnel and how the perceptions of other parties are shaped by how employees feel about working for particular organisations. Organisations that are good employers are more likely to attract and keep good staff. By examining human resource management, you will understand how human resource strategy and policies enable personnel to work in ways that contribute to the overall effectiveness of organisations in both the short and long term.

Unit 6: STRATEGIC PLANNING

A Chinese proverb states that if you are planning for one year, grow rice. If you are planning for 20 years, grow trees. If you are planning for centuries, grow men. This unit focuses on how organisations undertake strategic planning and its importance in a fast changing, turbulent marketplace. You will understand that a well-constructed strategic plan is essential for organisations to cope with industry and competitive conditions. In this unit, you will discover how important it is for an organisation to understand what is happening in their external environment and how the environment is changing. This will then enable you to review an organisation’s existing business plans, using appropriate tools and techniques. Having explored the competitive environment, learners will understand how to develop strategic options using modelling tools and then develop a strategic plan, giving due consideration to the core values, vision and mission of the organisation. Learners will then look at planning the implementation of a strategic plan and the creation of monitoring and evaluation systems to measure progress.

Unit 7: MANAGING FINANCIAL PRINCIPLES AND TECHNIQUES

Organisations operate in a very competitive and continually changing environment where effective decision making is crucial if an organisation is to survive or even be profitable. An important resource for decision making is financial information and it is important for managers to be able to interpret, analyse and evaluate this information effectively.

Unit 8: STRATEGIC SUPPLY CHAIN MANAGEMENT AND LOGISTICS

This unit focuses on how the concept of supply chain management and logistics is based on the idea that every product that reaches an end user represents the combined effort of multiple organisations which make up the supply chain and that until recently, most organisations paid attention to only what was happening within their own business. Few organisations understood, much less managed, the entire chain of activities that ultimately delivered products to the final customer. This resulted in ineffective supply chains. In this unit, you will develop the knowledge that, today, many organisations realise that effective management of supply chain activities can lead to increased customer value and achieve sustainable competitive advantage and you will develop an understanding of the key drivers in the creation of an integrated supply chain – the principal aim of many organisations.

Unit 9: RESEARCH METHODS FOR STRATEGIC MANAGERS

This unit is designed to introduce you to the techniques and methods required to carry out formal research. The unit addresses a variety of research methodologies. You will be required to propose a unique research question related to an area of professional business practice that interests you and will add to your professional development. They will carry out a literature review on the topic, critically evaluating its relevance to their research question. You will understand the techniques, both quantitative and qualitative, used in research to analyse data and you will select an appropriate research methodology for their question, and record and present their findings.

Unit 10: PROJECT DEVELOPMENT AND IMPLEMENTATION FOR STRATEGIC MANAGERS

This unit provides you with an opportunity to develop their project management and research skills by developing a project where they plan and implement a new product, service or process. As the rate of change escalates, it is important for organisations to not just hold their place in the market but to plan to move ahead. This unit recognises the importance to managers of having project management skills and the relevant expertise to enable this to happen. You will cover a full range of management activities and roles, including resource and people management and implementation of change. The result needs to be a substantial report in a style appropriate for consideration by senior management.

Entry Requirements

    Entry is likely to include at least one of the following:

  • A Degree or BTEC Higher National Certificate or Diploma in a related subject, such as business management
  • A BTEC level 5 or 6 short course in a related subject, for example, business or management
  • Appropriate work experience

Course Structure

  • Pathways: Front End Management and Business
  • Work Experience Element – (optional 3 months Full-time or 6 months Part-time)
  • Option of Overseas work experience.
  • MBA Top up available at a host of universities on a case by case basis.

Course Outcomes

This course aims to increase knowledge, understanding and management skills in ways that relate directly to the individual student’s environment and circumstances. Intellectually stimulating, it will also provide relevant practical educational experience.

MBA Top-Up option

University of Greenwich
Southampton Solent University
University of Northampton
University of Gloucestershire
University of Worcester

 

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